Creatorz welcomes Join: one Benelux marketplace, more opportunities
By Creatorz Team | September 2nd 2025
We’re proud to share exciting news: Join is now part of Creatorz under Stellar Tech, European leader in influencer marketing technology. By bringing our Belgian marketplace together with Join’s Dutch platform, we are creating the strongest creator marketplace in the Benelux – connecting brands with nano-, micro-, and UGC creators for collaborations that are authentic, scalable, and efficient.
Creatorz has been the trusted platform in Belgium, while Join is the go-to community in the Netherlands. Now, united under Stellar Tech, we bring both worlds together – offering creators more briefs and visibility, and giving brands access to a larger, more diverse pool of vetted talent.
Table of contents
From Brussels to Amsterdam: connecting two markets
This move also strengthens Stellar Tech’s broader European strategy, following the integrations of Creatorz (ex-Influo) in Belgium and IROIN® in Germany. By combining our markets, we make collaborations simpler, faster, and more impactful, while keeping transparency and fairness at the core.
At Creatorz, this is about more than merging platforms – it’s about shared values: empowering creators, supporting transparent brand–creator collaborations, and leveraging AI to make campaigns more efficient without losing the human touch.
“The creator economy is evolving rapidly. With Join and Creatorz together, and with Paolo and Edwin at the helm of this chapter, we are creating the benchmark marketplace for nano-, micro-, and UGC creators in the Benelux.”
— Cathy Pill, CEO & Co-founder, Stellar Tech
Why this matters now
Demand for authentic, scalable content keeps rising:
- 77% of shoppers are more likely to buy a product they discovered through UGC (Bazaarvoice).
- UGC creators nearly doubled in 2025 (+93% YoY) and 15% of all collaborations were UGC campaigns (Whop).
- Micro-influencer partnerships grew 33% YoY (Statusphere).
By combining Join’s 30,000+ creators with Creatorz’s Belgian network, we’re giving brands reliable access to authentic content at scale, supported by data and human expertise.
What changes (and what doesn’t)
- One Benelux marketplace, one experience. You’ll see a larger, more diverse pool of vetted creators and more briefs across categories.
- Transparent terms stay. Fair pricing, clear deliverables, and measurable outcomes remain non-negotiable.
- Workflows get smarter. More AI-powered features, from discovery and matching to reporting, plugged into Stellar Tech’s stack.
What does this mean for users?
For brands and agencies
- Expanded access. A bigger pool of vetted nano-, micro-, and UGC creators across Benelux for high-trust, high-impact content.
- Operational efficiency. Integrated, AI-powered workflows for faster shortlisting, fair pricing, and data-backed decisions.
- Clarity from start to ROI. Consistent tracking, transparent terms, and reporting you can take to your stakeholders.
For content creators
- More visibility, more briefs. Your profile reaches brands across Belgium and the Netherlands.
- Faster, clearer collabs. Transparent pricing, streamlined admin, and hands-on support from brief to delivery.
- Tools that help you create. AI-assisted matching and performance insights so you spend less time chasing admin and more time creating.
People first, technology amplified
This chapter is led by familiar faces from Join:
- Paolo Martorino, former CEO & co-founder of Join → Managing Director, Creatorz
- Edwin Knip, former CTO & co-founder of Join → Tech & Product Lead, Creatorz
“We founded Join to make brand–creator collaborations simple and rewarding. By joining forces with Creatorz, we can extend that promise to a larger community—from influencers to UGC specialists, from paid briefs to gifting—while giving brands a reliable partner for speed and authenticity.”
— Paolo Martorino, Managing Director, Creatorz (formerly CEO & Co-founder, Join)
Strengthening a European ecosystem
As part of Stellar Tech, Creatorz is plugged into one of Europe’s most integrated influencer marketing ecosystems, active in 43 countries and trusted by brands and agencies such as Nintendo, Dyson, Aldi Süd, OTTO, Snipes, Eurowings, Air France, Ketchum, DOKYO, Social Match, Studio 71, OMD, MMBSY, Revolvr, Bolt Influence, and more. Regional insight meets AI-driven technology – with, as always, the human touch at the center.
What’s next
The integration of Join and Creatorz into a single Benelux marketplace will roll out over the coming months. You’ll start seeing the benefits immediately: more opportunities, smarter tools, and a smoother path from brief to delivery.
Let's talk!
Ready to launch your next Benelux campaign, or to grow as a creator in our community? Contact us at hello@creatorz.community and let’s get to work!
Join Creatorz
And start building meaningful partnerships with content creators.
- Advanced search capabilities to find the perfect content creator for you
- Easy campaign pitching and publishing on a social media-like platform
- Comprehensive campaign management: briefings, contracts, reports...
- Budget tracking and expense monitoring within the platform
- Secure payment management with escrow protection
- User-friendly reporting with pre-configured dashboards
- Curated network of influencers and content creators
- Anti-fraud content creator validation system
- API-based creator audience demographics
