Creatorz: continuing the Influo journey with Stellar Tech
By Creatorz Team | July 29th 2024
As we embark on an exciting new chapter, we’re thrilled to announce the acquisition of the innovative platform Influo by Stellar Tech, influencer marketing leader for over a decade. The platform you knew and loved is now being relaunched under a new name: Creatorz.
This strategic move aims to bring together the best of both worlds, combining Stellar Tech’s extensive expertise with Influo’s innovative technology. This blog post will explore who Stellar Tech is, our core values, the reasons behind the acquisition, what this means for our users, and what to look forward to!
Table of contents
A new beginning with Stellar Tech
Who is Stellar Tech?
At Stellar Tech, our mission has always been to empower brands, agencies and content creators to create impactful influencer collaborations through cutting-edge technology.
Cofounded by Cathy Pill (CEO) and Sarah Levin (CMO), Stellar Tech counts over a decade of experience in the influencer marketing field, and is committed to providing robust and trustworthy solutions that ensure seamless connections between brands and their ambassadors, notably through the Stellar tool.
What does the Stellar tool do?
Stellar provides the first comprehensive toolbox designed to make influencer marketing smarter, easier and more efficient for everyone.
The SaaS platform is used in more than 35 countries worldwide, helping brands find the right influencers for their collaborations, analyze their audiences, and plan and monitor performances of their campaigns. With advanced analytics and AI-driven insights, Stellar ensures that every collaboration is as effective as it is impactful.
The vision behind Creatorz
We understand that Influo was a beloved platform for many, and our goal is to bring even more reliability and enhanced features without losing the essence of what users appreciated.
By integrating Influo’s innovative technology with Stellar Tech’s expertise, Creatorz aims to rejuvenate the platform and to offer enhanced trustworthiness on the one hand, and to strengthen its ability to meet the ever-growing needs of brands for micro-influence on the other.
The two platforms remain independent yet complementary: the Stellar tool continues to offer advanced influencer and campaign analytics, while the Creatorz marketplace enables deep campaign management, with direct interactions between brands and micro content creators.
This takeover allows Stellar Tech to expand its portfolio, providing complementary solutions that cater to the diverse needs of our users.
Creatorz, embracing Stellar Tech values
Our core values are at the heart of the Creatorz platform, ensuring that brands and content creators can build real connections and produce authentic content.
- Transparency: Building trust through open communication and clear processes, ensuring that everyone knows exactly what to expect.
- Authenticity: Promoting real connections and authentic content that resonates with audiences, helping brands and creators build lasting relationships.
- Integrity: Encouraging the highest standards of ethical behavior, while providing resources for legal compliance and monitoring influencer integrity through our verification processes.
- Innovation: Continuously pushing the boundaries of technology to deliver cutting-edge features that meet the evolving needs of our users.
What does this takeover mean for users?
Creatorz for brands and agencies
Brands and agencies can expect a seamless transition to Creatorz.
Stellar Tech ensures that Creatorz delivers a reliable and user-friendly experience for brands looking to launch, manage, amplify, monitor their campaigns.
Empowering brands with seamless influencer collaborations
Creatorz is designed to streamline the process of finding and collaborating with content creators who align with your brand’s values and goals. Our advanced matching algorithms and comprehensive analytics tools allow brands to:
- Meet and engage with content creators to build your community quickly.
- Communicate effortlessly through a social-media-like feed designed for real-time interaction.
- Chat, connect, and collaborate with relevant content creators to bring your campaigns to life.
- Handle all aspects of your campaigns, from briefings and contracts to reports and more, all in one place.
Creatorz for influencers
Content creators will continue to enjoy the functionalities they loved, with enhanced features and greater support from Stellar Tech. The transition to Creatorz will be smooth, with profiles and connections seamlessly integrated.
Existing influencer profiles remain intact; users only have to refresh their connections with their social media accounts and update their profile. As for new creators, they can easily sign up and start benefiting from the platform’s features right away.
Empowering content creators with growth and opportunities
Creatorz is designed to help content creators grow, access opportunities, and manage their activities efficiently, and to support content creators at every stage of their journey, providing tools and opportunities to help them thrive.
Our platform allows creators to:
- Build long-lasting relationships: connect with both local and global brands to create meaningful and lasting partnerships.
- Showcase your content: create your media kit and showcase your best content to brands everywhere, increasing your visibility and attracting new collaborations.
- Get involved in quality campaigns: participate in high-quality campaigns from your favorite brands, ensuring your collaborations are impactful and aligned with your values.
- Stay informed: receive notifications about new opportunities as soon as they arise, so you never miss a chance to collaborate.
Transparency on financial matters
We are thrilled to unveil the newly acquired platform, now under our innovative banner. Our acquisition includes the cutting-edge technology, comprehensive infrastructure, and vibrant online presence of Influo, allowing us to seamlessly integrate these assets into our robust ecosystem.
While we acknowledge the past difficulties faced by some Influo’s users, we want to clarify that our purchase was solely focused on acquiring the technology and infrastructure – meaning that we are not liable for any past financial obligations of Influo company.
We understand disappointment and we want to assure our existing and future users that we are dedicated to moving forward with a renewed focus on quality, reliability, and excellence. With our solid foundation and expert team, you can trust that your influencer marketing efforts are in capable hands. We are here to support and enhance your journey, ensuring a high-quality experience for all users.
Looking forward together
Building on Stellar Tech’s extensive expertise and incorporating Influo’s innovative technology, Creatorz aims to enhance the landscape of effective and authentic influencer collaborations. Our goal is to provide a dependable, efficient, and easy-to-use experience for both brands and content creators and allow them to connect, collaborate, and create meaningful content.
As we move forward, we aim to keep helping you build strong relationships and powerful campaigns together. We look forward to supporting you in creating successful influencer marketing campaigns under the Stellar Tech umbrella.
Stay tuned for updates and explore the enhanced possibilities with Creatorz!
The Creatorz team. ✨
Join Creatorz
And start building meaningful partnerships with content creators.
- Advanced search capabilities to find the perfect content creator for you
- Easy campaign pitching and publishing on a social media-like platform
- Comprehensive campaign management: briefings, contracts, reports...
- Budget tracking and expense monitoring within the platform
- Secure payment management with escrow protection
- User-friendly reporting with pre-configured dashboards
- Curated network of influencers and content creators
- Anti-fraud content creator validation system
- API-based creator audience demographics